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Moser Baer Launches ‘Expressions’-India’s First Range of Fragrant Discs on the Occasion of Valentine Day

Two variants of scented DVDRs, 4.7 GB / 16 X of space available on online shopping portals Moser Baer introduces India’s first range of fragrant discs ‘Expressions’- a unique gift for the loved ones on the occasion of fast approaching Valentine Day.

Posted on: Tuesday, February 07, 2012 11:32 IST | Mastufa Ahmed

Updated on: Tuesday, February 07, 2012 17:57 IST

In this digital age, expressing your feelings on a greeting card is a passé! Discerning consumers on a look out for better, smarter and elegant communication means to wish their loved ones on this Valentine Day, would surely find Moser Baer’s latest offering- the Expressions Discs, befitting.
Sprinkled with apple-green and rose fragrance, these DVDRs are first-of-its-kind gifts in the Indian digital space. With 4.7 GB, one has immense space, freedom and flexibility to capture a personalised repertoire of videos, songs and photos for the loved ones. This obviously gives an edge over ordinary greeting cards or e-cards.

The scented disc full of memories adds to the value of the feelings with which it has been given. It truly makes the recipient feel special. The attractive covers add further elegance to the product, giving a nice and proper fit to the disc and a dapper look to the whole package.
The unique DVDRs are a much improved product which allow free flow of expression and are not limited by space. It enables people to showcase their feelings in myriad ways, capture special moments in a variety of manners and add glitz and deeper meaning to a simple gift. In today’s fast paced digital world, unique gifts like this are not only contemporary in look and feel but also enables easy packaging and digitalisation of genuine emotions for the loved ones.

Sharing his thoughts on the newly –launched range, Deepak Shetty, Sr. Vice-President, Domestic Sales & Marketing, Moser Baer, said, “Being a leader in the optical media storage space, Moser Baer strives to strengthen its presence in the lifestyle genre of storage media through Expressions DVDRs. Since Valentine Day is just around the corner, we are hopeful of a great response especially from the youth and the netizens. The product has been made available only on online shopping portals to strengthen end-consumer interface.”

Available on Flipkart, MoserBaer and other sites, the Moser Baer Expression DVDRs come with a feather-weight price tag of Rs 199 only.

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